Resume

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Victoria West

468 Diamond Ledge Road

Center Sandwich, NH 03227

  victoriawest100@gmail.com 

978-729-9390

Personal:

I've been married for 30 years, and we've two grown children and two dogs. I'm a homebody in that I'm happiest spending my days designing, rehabbing, decorating, photographing and talking about homes. When we entertain, I spend as much time preparing the table as I do the food.  Luckily, I've a few delicious recipes that bring folks back. We renovated a dilapidated 300-year-old farm in Massachusetts 25 years ago that has been the location for national photo shoots and where our family grew up. In 2008, I designed and oversaw the building of our New Hampshire house which recently became our full-time residence.  It's a house at the end of a dirt road with 360 degree views and lots of glass.  Thankfully, our family loves this house, too. We entertain frequently - from small dinners to large parties and fundraisers. Read and walk every day and play racket sports several times a week.  Surprisingly, this is an exciting period in our lives.  With our children grown and pursuing new careers, we're free to take on challenging projects.  Or, just sit and smell the flowers.

Work Experience:

Director of Marketing and Communications, The Barnstormers Theatre, NH – a professional Equity theater. Created and implemented a targeted marketing strategy and plan. Wrote press releases, grant applications, enewsletters, and copy for radio ads. Designed, wrote, and produced playbills and billboards. Developed new in-house and external marketing and sales programs. Planned, negotiated, and implemented print and radio advertising. Managed digital communications.  Worked with graphic designers, photographers, web designers, actors, directors, staff, board members, interns and volunteers.  Worked on various special events.

Program Coordinator, Outings & Innings, Harvard University, MA. Managed a university-wide employee program that included trips, discounts and events ranging from 10-3,500 people. Produced a monthly newsletter. Held this position on three different occasions. 

Director of Marketing, The Essex Collection, MA – an upscale tabletop and home accessories manufacturer, importer, and distributor. Created marketing materials including brochures, sell sheets, and advertisements. Coordinator and artistic director for photo shoots. Oversaw promotions and public relations.

Director of Communications, General Cinema Theatres, MA – at the time the third largest U.S. movie theater chain and a Fortune 500 company. Responsible for all internal and trade communications including newsletters, magazines, brochures, reports, and ghost writing for the division president.

Account Manager, Clarke & Company and Account Assistant, Newsome & Company, MA - worked for two of the then largest Boston public relations firms in consumer marketing. Wrote press releases and newsletters, worked with the media, and coordinated promotions and special events. Clients included: Converse Shoes, Coors Beer, Colombo Yogurt, Eastpak Backpacks, Wentworth-by-the-Sea, The Green Companies, Prudential Center, Faneuil Hall, and many others. Our teams won local and national awards. 

Reporter, Mystic Compass and Old Lyme Gazette, CT – two weekly newspapers. Wrote feature articles on local artisans and industries.

Nonprofit/Volunteer Experience:

Co-Chair Friends of Camp Hale. NH - Currently raising $5million to keep a 118-year-old summer camp for inner-city youth going for another century.

Board President, Friends of Mead Base Conservation Center, NH - Helped start a 501(c)(3) to preserve the historic center as well as open it to the community through outdoor, educational, and art programs.  Coordinated events, concerts, communications, and development campaigns. Wrote grant applications.

Volunteer, Shore Country Day School, MA - During the 12 years our children attended Shore, volunteered on various committees including fundraising, after-school programs and initiated and produced a creative writing publication for the elementary school students.

Board Member, Beverly Bootstraps Community Services, MA – a social service organization serving Boston’s North Shore. Coordinated fundraising and communications. Organized a variety of events, edited and contributed to newsletter. Designed brochures, invites, and the tagline "Embrace. Educate. Empower." Tutored elementary and middle school students in after-school programs. During my 10-year involvement, the annual fundraising increased tenfold, and the number of employees expanded from 2 to 14. 

Board Member, Squam Lakes Association, NH. Worked on development, special events (annual meetings, fundraisers and the 100th anniversary), the book Squam, and communications including website, brochures, and invitations.

Editor and Graphic Designer, Appleton Farms, MA – a 1,000-acre nonprofit, organic farm owned by The Trustees of Reservations. Organized fundraisers. Designed invites, logos, and newsletter. Contributed to and edited newsletter. Served on the development, Appleton Cooks, and communications committees.

Education:

B.A. - English, University of New Hampshire, Durham, NH. 

M.A. - Business Communications, Emerson College, Boston, MA.